Extending the Performance Ecosystem
A telehealth partnership that expands Life Time's clinical reach into men's hormone optimization and medical weight management — complementary to MIORA, built for revenue share, designed for low-risk validation.
The convergence of fitness and clinical medicine is here
Life Time's 2026 wellness survey confirmed the shift: longevity is now a leading health motivation (33.2% of respondents), strength training is the #1 goal (42.3%), and members are increasingly pairing training with medical optimization. MIORA is Life Time's brilliant in-clinic answer. Heyday Health is the telehealth answer — for the other 180+ clubs without MIORA clinics and the 2.75 million digital subscribers who have no clinic to walk into.
Equinox partnered with Function Health. Love.Life combines diagnostics with training. Monarch integrates clinical care with fitness. The premium fitness industry has converged on a single insight: training without clinical optimization is incomplete.
The Optimization Gap
Men training 4+ days per week represent a gym's most dedicated members — and the segment most likely to experience unexplained plateaus, persistent fatigue, and declining recovery. The clinical explanation: testosterone declines 1-3% per year after age 30. By 40, many highly active men are training at a hormonal disadvantage no program can overcome.
A man with total testosterone of 320 ng/dL training 5 days per week will plateau regardless of programming quality. Restore his levels to 700+ and the same program produces measurable gains in 8-12 weeks.
Clinical Outcomes: TRT + Resistance Training
| Outcome | Training Only | TRT + Training | Delta |
|---|---|---|---|
| Lean muscle mass (12 wk) | +1.2 kg avg | +3.6 kg avg | +200% |
| Body fat reduction (12 wk) | -1.8% | -4.2% | +133% |
| Recovery time (subjective) | Baseline | 38% faster | Sig. |
| Training consistency | 3.8 sessions/wk | 4.6 sessions/wk | +21% |
| Member retention (annual) | Industry: 71% | Optimized: 89% | +18 pts |
Data synthesized from published meta-analyses (Bhasin et al., NEJM; Testosterone Trials). Retention modeled. Individual results vary.
Three Phases: Test, Learn, Scale
A phased rollout designed to prove value at low risk before either party commits at scale. Every phase has a clear KPI gate before advancing.
Media Pilot
Targeted digital placements via Athlinks and Experience Life (print + digital) to Life Time's male member base 30-55. Performance tracked via unique landing page and promo code. Heyday funds all creative and media.
In-Club Activation
On-site consult days at 2 non-MIORA clubs. Co-branded recovery and hormone optimization pop-up. Free metabolic screening for personal training clients and weight loss program participants. Zero cost to Life Time.
Revenue Share
Formal referral pathway: Life Time trainers and weight loss coaches refer qualifying members to Heyday telehealth protocols. 15-20% of monthly subscription revenue per referred member. Recurring passive income.
Phase 1 — Media Buy
Standard CPM/CPC rates. Heyday funds all creative and media spend. Performance benchmarked against Heyday's CAC targets.
Phase 2 — In-Club Activation
Heyday covers all costs. Life Time provides venue access and promotional support. Flat per-event fee + percentage of same-day enrollments.
Phase 3 — Ongoing Revenue Share
15-20% of monthly subscription revenue from every Life Time-referred member, paid for the lifetime of that member's Heyday subscription.
Member Retention Upside
Optimized hormones → better training results → higher satisfaction → lower churn. Heyday becomes a retention tool that pays for itself.
Strategic Fit With Life Time's Ecosystem
| Life Time Priority | How Heyday Serves It |
|---|---|
| MIORA Expansion | Telehealth fills the gap in 180+ clubs without MIORA. Members graduate to MIORA when clinics arrive in their market. |
| Member Performance | Optimized testosterone + managed weight = measurably better strength gains, faster recovery, improved body composition. |
| Weight Loss Programs | GLP-1 protocols pair with Life Time's coaching. Behavior change + metabolic support together deliver better outcomes. |
| Dynamic Personal Training | Trainers see clients plateau. Heyday gives them a clinical answer that keeps clients engaged and progressing. |
| Digital Ecosystem | 2.75M app subscribers can access Heyday without visiting a club — expanding monetization of the digital base. |
Complementary to MIORA — Not Competitive
MIORA is a premium, in-clinic, physician-guided experience built around the Metabolic Code — comprehensive bloodwork, in-person consultations, peptides, IV therapy, cryotherapy. Full concierge medicine. Heyday is narrower by design: telehealth-only, focused specifically on TRT and GLP-1 protocols, at a lower price point, for men who want clinical optimization but don't yet have access to MIORA. Heyday is the on-ramp. MIORA is the destination.
Co-Branded Mock Creative
Sample creative executions demonstrating how Heyday and Life Time co-branding would appear across Experience Life, in-club media, and digital channels.
The Member Journey
How a Life Time member flows from awareness to optimization — and how that maps back to engagement and retention for Life Time.
Trainer Identifies
PT notices client plateau despite good programming and compliance
Heyday Referral
Trainer shares HeydayMD link or member sees in-club creative
Telehealth Consult
Physician reviews labs, health history, training goals via video
Protocol Starts
TRT or GLP-1 prescribed, shipped direct, monitored ongoing
Results Compound
Better recovery, body comp, strength — training feels rewarding again
MIORA Upgrade
When available, member graduates to full MIORA concierge experience
Limited Test: Low Risk, Clear Signal
with defined KPIs
for in-person activation
for Phase 1 activation
Success metrics: Member enrollment rate from Life Time channels, member retention at 90 days, Net Promoter Score from participating members, trainer satisfaction survey, and impact on training consistency for enrolled members.
Exit clause: If the pilot doesn't hit agreed-upon thresholds, both parties walk away clean. No long-term commitment required until the model is validated.
Physician-Led Men's Performance Medicine
HeydayMD.com is a licensed telehealth platform delivering medically supervised testosterone replacement therapy and GLP-1 weight management programs to men 30-55. Every protocol is managed by board-certified physicians. Every lab is reviewed. Every adjustment is clinically supervised.
We are not a supplement brand. We are not a wellness influencer. We are a licensed medical practice with clinical credibility that protects Life Time's brand equity while extending its health optimization mission to every member nationwide.